Case Details

Client: National Consumer Goods Brand

Project: Retail Performance & Compliance Audit

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Research Methodology

Retail store audits

Mystery shopping visits

Distributor and dealer performance checks

Client Overview

G.N.D.A. Market Research Consultancy executed a retail and mystery audit to assess product visibility, availability, pricing compliance, and dealer behavior across key retail markets. Mystery shoppers evaluated in-store experience, sales staff communication, and competitor presence. The study identified gaps in product placement, stock availability, and promotional execution. Based on insights, the client implemented corrective measures, improving retail consistency and strengthening last-mile execution.

Impact

Improved product visibility and availability

Better dealer compliance

Enhanced retail execution efficiency

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