Case Details

Client: FMCG Company

Project: Household Consumption & Lifestyle Study

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Research Methodology

Household-level interviews across urban and semi-urban areas

FMCG consumption and spending pattern surveys

Lifestyle and brand usage behavior analysis

Client Overview

G.N.D.A. Market Research Consultancy conducted a comprehensive household survey to understand daily consumption habits, brand preferences, and lifestyle-driven purchasing decisions. The study captured insights across different income groups and family structures, focusing on factors such as price sensitivity, quality perception, and frequency of purchase. The findings revealed a growing preference for value-for-money products along with increased awareness of quality and hygiene. These insights enabled the client to optimize product positioning, refine pricing strategies, and improve distribution planning across key markets.

Impact

Clear visibility into household buying behavior

Improved product and pricing alignment

Stronger market targeting and planning

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