G.N.D.A. Market Research Consultancy conducted a comprehensive household survey to understand daily consumption habits, brand preferences, and lifestyle-driven purchasing decisions. The study captured insights across different income groups and family structures, focusing on factors such as price sensitivity, quality perception, and frequency of purchase. The findings revealed a growing preference for value-for-money products along with increased awareness of quality and hygiene. These insights enabled the client to optimize product positioning, refine pricing strategies, and improve distribution planning across key markets.