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Nikhil Tripathi

Nikhil Tripathi serves as the Chairperson of G.N.D.A. Market Research Consultancy, bringing deep expertise in business management, large-scale operations, and research-driven organizational strategy. With a solid academic background that includes a Bachelor’s in Science from Vinoba Bhave University, Hazaribagh, and a professional diploma in NIS from AppTech Delhi, Nikhil blends scientific thinking with practical business intelligence.

His professional foundation was further strengthened through a Gallup MBA and impactful experience with A.C. Nielsen, where he gained hands-on exposure to market research, consumer behavior analytics, and data-driven decision making. This journey equipped him with a well-rounded understanding of business systems, field methodologies, and research operations.

With nearly three decades of corporate experience, Nikhil has consistently demonstrated sharp decision-making, operational efficiency, and the ability to lead diverse research and auditing teams. Over the past several years, he has focused extensively on research innovation, field audit enhancement, data accuracy frameworks, and quality-driven methodologies—all of which strengthen G.N.D.A. Market Research Consultancy’s position in the market research industry.

Nikhil’s strong national network enables powerful collaborations with clients, government bodies, corporate stakeholders, and industry partners. His leadership continues to drive the organization’s growth, impact, and commitment to delivering precise and reliable research insights.

Manisha Dubey

Manisha Dubey plays a key leadership role at G.N.D.A. Market Research Consultancy, overseeing North India field operations and contributing her expertise in administration, operations management, and research execution. She ensures smooth team coordination, accurate data verification, and high-quality project delivery across audits and research studies.

With hands-on experience in field supervision, client coordination, and quality assessment, she brings structure, efficiency, and reliability to every project. Known for her calm decision-making and methodical approach, Manisha supports G.N.D.A.’s mission of delivering transparent, data-driven insights nationwide.

Selja Joshi

Selja Joshi is a B.Com graduate from Delhi University with 14 years of extensive experience in operations management within the market research industry. She plays a pivotal role in overseeing end-to-end project execution and managing field operations across India, ensuring seamless coordination from fieldwork planning and team management to quality control and final data delivery.

Her core strengths include process optimization, strict adherence to timelines, and maintaining high standards of data accuracy and validation. With exposure to multiple industry sectors, Selja is known for her problem-solving mindset, operational efficiency, and strong client servicing approach, making her a key driver of consistent, reliable research outcomes nationwide.

Aarti Sharma

Aarti Sharma holds a B.Sc degree from Delhi University and brings 9 years of specialized experience in online secondary market research. She plays a key role in managing online research operations across India and international markets, ensuring accurate, credible, and insight-driven data support for strategic projects.

Her expertise spans desk research, industry and company profiling, competitor analysis, and trend mapping, with a strong focus on sourcing, validating, and synthesizing information from digital and published sources. Aarti excels at transforming scattered and complex data into clear, structured, and actionable insights, enabling clients to identify market trends, risks, and growth opportunities with confidence.

Known for her analytical approach, attention to detail, and consistency in quality, she strengthens the organization’s ability to deliver reliable, globally relevant research outputs that support informed decision-making.

 

Pramod Anand

Pramod Anand brings over 16 years of market research expertise as a Science Graduate from Vinoba Bhave University, Hazaribagh, Jharkhand, specializing in management and planning. He oversees complex national projects ensuring seamless execution from design through insights delivery. His operational excellence handles diverse sectors like FMCG, healthcare, and automotive research with precision timing and resource allocation. Excellent planning skills minimize delays while maximizing data quality across urban and rural India markets.​

Archana Kapoor

Archana Kapoor, a B.Com graduate from Chandigarh University, Punjab, has 9 years of market research experience, specializing in client servicing, clear communication, and stakeholder management. She ensures seamless alignment between client expectations and project deliverables, driving long-term relationships with both domestic and multinational clients.

Vivek kaushik

Vivek kaushik, Graduate from C.C.S University, Meerut with 9 years market research experience, specializes in B2B research having worked with India’s leading agencies. He excels in targeting C-level respondents across manufacturing, IT services, and logistics sectors. Expertise includes mapping complex B2B decision hierarchies and procurement cycles while analyzing enterprise purchase behaviors and supplier relationships.​